Join us for an evening of open conversation and industry insight as we explore: To Brand or Not to Brand?

This strategic discussion will focus on brand as a business decision, looking at the impact on value, funding, delivery and return.

Session 1

We’re bringing together investors, developers, lenders and operators to explore how brand choices influence the entire project lifecycle - from feasibility and funding through to construction, operations and long-term performance.

We’ll delve into:

• Why work with an operator?

• Why establish your own brand?

• The costs involved in partnering with an operator.

• The investment required to build your own brand.

• Comparing returns: is there a clear winner?

Speakers:

• Alex Slors, Founder, Alex Slors Consulting (HOST)

• Timothy Griffin, Principal, Wellbrook Hospitality / Co-Founder, LEVEN

• James Clarke, Development Director, Crosstree Real Estate Partners

• Emma Young, Head of Loan Syndication, AIB UK

• Kate Wallin, Senior Director, Development, Marriott

Session 2

We’ll also be sitting down for an exclusive fireside chat with Jeremy Cooper, Chief Investment Officer of Sydell Group.

He will share their journey; from the launch of NoMad – a boutique brand rooted in creativity and individuality, to recently becoming part of the Hilton portfolio. Expect a candid conversation about vision, scaling, and what it will take to preserve identity within a larger brand ecosystem.

This event is for Festival Pass Holders only.