Taking place in HIX’s brand new Gallery Hall, The Bottom Line is a series of breakout discussions set to crunch the numbers behind the next chapter of hotel real estate innovation.
Focused on hotel investment and development, The Bottom Line looks at how value and ROI are created and quantified, and asks whether money is the true measure of success or if there are broader industry benchmarks to consider.
Featuring conversations with industry pioneers who have deployed a research-driven approach to real estate innovation, these sessions seek to create a common language for the entire hotel lifecycle – from the investment stages through to design, construction, operations and marketing.
14:00 - 14:30 Innovation in action: MM:NT Berlin Lab
Created by TFE Hotels, MM:NT Berlin Lab is a dynamic, six-key ‘beta hotel’ concept that seeks to redefine how the hospitality industry approaches innovation via a live public lab environment and an agile, iterative process usually seen in software development. Join Philippa Wagner, the project’s creative lead, to discover how this research has provided a model for sustainable growth and competitive differentiation in the hospitality sector.
14:45 – 15:15 Live and learn: In conversation with Eric Jafari
Following the launch of his latest venture AENDRE, Founder and Managing Director Eric Jafari shares the lessons he learned experimenting with and assessing emergent hospitality concepts during his tenure at Edyn/Locke, as well as how AENDRE are identifying gaps in the market and responding to evolving customer demands.
15:30 - 16:15 From research to business plan: The ROI of going net zero
The financial benefits of decarbonising buildings are often talked about but still not fully understood. Join the development team behind The Shepherd, Mayfair’s latest hotel addition (designed during Timothy’s time as MD of BGY ID), to discover a ground-breaking case study that proves the economic value of going net zero, and how this strategy will inform their hospitality investments in the future.
Get your free pass to attend HIX LDN 2024 and join The Bottom Line debate.
All HIX pass holders will get a 10% discount on tickets for the 2025 Festival of Hospitality when they go on sale.
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