Trend Seminar | Hospitality Futures

As the industry opens up again tourist boards and hospitality brands alike are welcoming us back, and their tone of voice is shifting, giving us a glimpse of the response from the industry to the new value expectations emerging. Beyond COVID proof solutions we are seeing an emotionally unified industry that is embracing optimism, empathy, community and purpose. 

To understand these future guest expectations and what this means for the hospitality industry and those brands already leading the way, Phillipa Wagner unpacked Betterment Tourism, Slow Travel, Longevity Tourism Privacy and the Rise of Philantourism.