Berlin Safari
Berlin is a creative, unique city known for its inclusivity, multiculturalism, and sense of community. Discover Berlin’s hidden gems through the lens of ‘Feelgoodness,’ a key trend transforming the hospitality industry.
‘Feelgoodness’ is rooted in the growing need to build a better future. It is leading restaurateurs, retailers, brands, architects, designers and consumers to imagine and explore a life of optimism, creating places and spaces that bring joy and pleasure.
So why not take this urban safari and explore Berlin via those places and spaces that will leave you with a hearty dose of ‘Feelgoodness’, brought to you by the Festival of Hospitality, ‘Feelgoodness’, brought to you by the Festival of Hospitality, Always Thinking and our Trend Partner, PW/c.
Joy
Over the next year, more than ever, we’ll be seeking out joy, togetherness and moments of pleasure, both at home and out in the world. People will be focussed on spending time connecting with friends and family and seeking out multi-sensory and emotive experiences that push the boundaries of all of their senses.
“Consumers in 2022 are finding ways to combat the feelings of fear and uncertainty, and looking to radical optimism as an antidote.”
Vogue Business, 2022
Escapism
The need for escapism and wellness-oriented design concepts has dominated all sectors from retail to hospitality especially since the start of the pandemic. Brands and designers are looking for interesting ways of creating moments of escapism amidst the chaos of urban living.
“We’ve done ourselves a disservice by thinking wellness only has to do with fitness and nutrition when we actually need to evolve to take a more proactive stance in the areas that truly impact our overall health, mental state, environment and culture in general.”
Joe Holder, Nike master trainer and founder of The Ocho System
Togetherness
The desire for connection has been highlighted by the pandemic and as a result we are seeing new models where businesses are coming together to help each other as a community. This is blurring the lines between how and where we work, shop, socialise and play. These new hybrid models are engaging in 'Togetherness', offering multiple options of how and where people engage with them, often crossing sectors in the same space. They bring people together with a shared value and keep collaboration and community at their heart.
“Given the increasing complexity of our society and the issues we face, our ability to form, grow and work through networks has never been more essential.”
David Ehrlichman, author, Impact Networks
360 Degree thinking
One of the positive outcomes of the pandemic has been the reaffirmation of our connection between our health and the planet. With this awareness a better synergy between us and the natural world around us has emerged. As a result we are seeing a new 360° perspective as people prioritise time and money on the things that bring them wellbeing and happiness, leading to conscious consumption and conscious hospitality.
“Sustainability is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.”
Alex Hawkins, LSN Global
